Because one likes to think one is intelligent and knowledgeable, and because one is in a mood to cast pearls to those who read, one set this blog up. As most things on the net go, the blog will be read by very few, and understood by fewer. If at all. At best, this will be one man's attempt at gaining authority, and many's perfect example of stupidity and vanity.
Be that as it may.
What one hopes to do with this is, record one's thoughts (useless and worthless though they are) and opinions and ideas about the rather exciting (if you are the easily excitable kind) thingumajiggy called Interactive Marketing and Advertising for the Digital age. Even by the standards of this industry, those two are extremely hot-aired-nothing-more jargons. But they, like most other jargons, hide a little piece of magic, a little piece of goodness under all the hot air.
As for the blog's interminably long uri - excuse us. Snappier addresses were taken up and one was left with this - for don't mouse-clicks and key-presses define our interaction with what we have come to call the Web?
